Interesting that the hack says Ducati are aiming this at new riders.
According to my dealer, the date of birth range of the 41 deposits he's taken is from 1950 to 1960 (bit older than me) and I've has an least one motorcycle ever since I was eighteen!
Of course, its just the propaganda machine in full churn. But don't be fooled there can be older new riders, we have a few around here that will be purchasing with restrictions.
Where the lie is when they say a younger audience. Jenson really bothers me, his writing seems to come from a plinth of condescension that the readership encourages and willingly gobbles up. But whats funny is he says he hates the lifestyle nonsense being peddled yet he falls into the folly himself, willfully.
For those keeping track, we are now a third of the way into this ride review, and I have yet to mention a single tech spec or aspect of riding the Ducati Scrambler. This isn’t on accident, it’s to prove a point: there is so much more about this model, this line, and this brand that needs to be evaluated than what goes rolling down the road. One could argue that the bike itself is irrelevant.
Yes, Jensen we know you're proving a point that you're the antithesis to the hip. But hip is just the new trendy, 10 years ago it was urban black, 5 years ago it was pure metro...
THis, Get OVER YOURSELF goodness...
The Ducati Scrambler itself is a perfectly fine model. I struggle to exude the over-enthusiasm that I am sure some of my colleagues will find on paper, albeit few showed it in person, as the Ducati Scrambler isn’t a motorcycle that will blow your socks off, and make grins ear-to-ear, like say…a Ducati Hypermotard can do.
But I suppose thats Jensens brand, thump my chest at how different I am because thats what I said I am. He talks about how beneficial it is for Borgo Panigale to be pulling in new riders and then takes pot shots at them through the entire piece. Do you think he packed his jump suit so he could show them all what a real rider looked like?
Despite having a single-disc, braking is an easy affair, and something that was tested regularly with our somewhat “green” field of riders. It helps that the single-disc in question is a 330mm one, right off the Panigale, with a Brembo monoblock and master-cylinder to match. Sportier riders won’t miss the double-disc setup they’re used to, too much.
Sorry for te ranting I just take issue with people like this, summed up perfectly Jenson of And R is the type of person who uses terra firma when he means ground, sorry matey but all your flowry superflous prose won't make you shakespere, but hey a brands a brand.
But this is the ultimate kicker...
I am not cool. I’m am not a hipster with manicured facial hair and designer non-designer jeans. I don’t live an ironic lifestyle. So, my judgment and assessment of the Scrambler’s x-factor has to come by merely observation.
Ducati has gone to great lengths to foster a relationship between the Scrambler and the hipster movement, save short of offering a discount on PBR beer. If I’m more of a traditional motorcyclist in this analysis, then these hip riders represent one aspect of the new guard — the next generation that will define what motorcycles mean to the mainstream.
He's just positioned himself as not the mainstream, by definition hip. He outs himself as have an alternative lifestyle, again by definition hip. His snark is decidedly hipster culture and his perpetual raging indicates to me that he is attempting oh so dearly to differentiate himself, again by the definition (and his own reasoning for that matter) hip. Oh boy, logic hurts doesn't it Jenson...