Ducati has created a airbag system for motorcycle riders called the D-Air airbag system. The system is embedded in your jacket and deploys upon impact.
The bike in the video is the new Ducati Multistrada D-Air, which is a variant of the 1200 S Touring. That bike is also equipped with a black box that contains plenty of sensors. The sensors are connected to a receiver mounted inside the Dainese D-Air jacket, and allow the jacket's airbags to deploy in just 45 milliseconds.
The system is approved for use in Europe and is still awaiting approval in the US.