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Discussion Starter · #1 ·
Ducati wont show us a shred of the Scrambler until it debuts in finished form at the end of 2014. The Scrambler will go on sale for 2015 along with a smorgasbord of lifestyle accessories. Looks like Ducati is trying to create a whole brand around the Scrambler name.

What if Scrambler is going to be spun off into a sub brand of cheaper entry level motorcycles and capable off roaders?

From MCN article Ducati Scrambler well underway - | Motorbike reviews | Latest Bike Videos | MCN
 

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At least now we know to not expect anything until 2014. I'm sure we will get some spy shots once it gets closer to the big reveal date.

What would these other life style products be? Clothes, shows, helmets, gloves?

I'd be okay with just the bike. I am not as interested in lifestyle products.
 

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Discussion Starter · #7 ·
Id like to see the Scrambler spun into something like KTM is doing with the Duke. KTM now has the 200 Duke, 390 Duke, 690 Duke, 690 Duke R, 990 Super Duke R.

Imagine a full scrambler lineup like that...

it could happen...
 

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Id like to see the Scrambler spun into something like KTM is doing with the Duke. KTM now has the 200 Duke, 390 Duke, 690 Duke, 690 Duke R, 990 Super Duke R.

Imagine a full scrambler lineup like that...

it could happen...
Even a bike like the 125 KTM and Grom would be great to have. It seems like the mini sport bike world is picking up, perfect time for Ducati to get in on it.
 

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Discussion Starter · #9 ·
Even a bike like the 125 KTM and Grom would be great to have. It seems like the mini sport bike world is picking up, perfect time for Ducati to get in on it.
I doubt they go mini sport like the Grom but Motorcycles are becoming more and more popular. And why not, gas is expensive and cars are expensive. For alot of young people (myself included) the cost of gas and ownership of a car is prohibitive, while a hybrid or EV is impractical becasue of charging demands and premium purchase price.

Enter mototcycles, fuel sippers, low cost of ownership and low barriers to entry.

Notice the glut of bikes coming out in the $5-7K range, no coincidence. If ducati really wants success they need to jam the scrambler right down the throat of this segment.
 

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Id like to see the Scrambler spun into something like KTM is doing with the Duke. KTM now has the 200 Duke, 390 Duke, 690 Duke, 690 Duke R, 990 Super Duke R.

Imagine a full scrambler lineup like that...

it could happen...
that is a crap load of variations for the duke. Do you guys think there is a need for the scrambler to have that many different choices o is it good with just one, clean and simple.

I feel as if offering that many will make it harder for the shpper to decide.
 

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Discussion Starter · #11 ·
that is a crap load of variations for the duke. Do you guys think there is a need for the scrambler to have that many different choices o is it good with just one, clean and simple.

I feel as if offering that many will make it harder for the shpper to decide.
not really, pick your price point and go. Better yet, ride to your abilities. I'm not going out a buying a liter bike like the Super Duke if my abilities are suited to a duke 200. Well i could but then I'd be dead...

It would widen the appeal of the scrambler to more people. Regardless of what engine the Scrambler shows up with people will scream its not enough, so give them options. Cars are already offered with multiple engine choices to suit multiple needs and wants...
 

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It could be worth it to give some diversity in options instead of just one. And a lot of people will make use of that extra option. People wanting to save money or who don't care about the bike going that fast will be happy with the entry level, and more experienced riders who want to go fast and have the money to spend will be happy too. I'd vote for more options if I worked for Ducati.
 

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I doubt they go mini sport like the Grom but Motorcycles are becoming more and more popular. And why not, gas is expensive and cars are expensive. For alot of young people (myself included) the cost of gas and ownership of a car is prohibitive, while a hybrid or EV is impractical becasue of charging demands and premium purchase price.

Enter mototcycles, fuel sippers, low cost of ownership and low barriers to entry.

Notice the glut of bikes coming out in the $5-7K range, no coincidence. If ducati really wants success they need to jam the scrambler right down the throat of this segment.
Yeah even cars now there are new segemnts coming out with low prices and these are well established luxury brands like mercedes. So for Ducati to come out with one it wouldn;t be a big surprise. There is money to be made.
 

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A cheap motorcycle will appeal to a lot of young people. Our young people are going to become like South Asians. Everyone has a motorbike or scooter to shuttle their entire family around on. OK, maybe not quite that bad, but I could see a lot of people going for bikes or cheap cars.

Ducati should make an entry level bike for people who are new or more casual, and a Scrambler with a bigger engine for speed demons with money to burn, and more experienced riders.
 

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A cheap motorcycle will appeal to a lot of young people. Our young people are going to become like South Asians. Everyone has a motorbike or scooter to shuttle their entire family around on. OK, maybe not quite that bad, but I could see a lot of people going for bikes or cheap cars.

Ducati should make an entry level bike for people who are new or more casual, and a Scrambler with a bigger engine for speed demons with money to burn, and more experienced riders.
an entry-level cruiser would be sweet, just something very practical and affordable to get around in.
 

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A cheap motorcycle will appeal to a lot of young people. Our young people are going to become like South Asians. Everyone has a motorbike or scooter to shuttle their entire family around on. OK, maybe not quite that bad, but I could see a lot of people going for bikes or cheap cars.

Ducati should make an entry level bike for people who are new or more casual, and a Scrambler with a bigger engine for speed demons with money to burn, and more experienced riders.
Yeah that is a good idea. They should make the scrabler available in a wide range from small displacements to big.
 

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If they could make the current scramble a mid-model and one above and below it, it would be a nice model line up to choose from, plus it will help ducati target specific types of buyers they probably haven't been able to in the past.
 

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Do you really think that Ducati is planning on creating an entire line-up of Scramblers, or will they just put out the one. At least at first Ducati must be just planning one model, and then if its successful they can easily put out a bigger and/or smaller unit fi they think it will be profitable.
 
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