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This bike is being pushed in many ways. It's a new riders option, a Hipster bike, a bike replicating the underground "tracker" style. It seems to be marketed to a demographic of younger riders to get them on this bike.

What is interesting to me is that I want this bike and I'm 52 years old. That's far from the marketing campaigns target. My friend asked me why I wanted this bike. Sort of asked, "What's the big deal?" My reply was the ol' "If I have to explain, you wouldn't understand"...

That got me thinking. Why do I want this bike? I have a number of fine machines. What triggers the lust for this bike? And why is this young persons bike hitting my bulls-eye?

I think it is because I look forward to a bike that replicates my old 79 Bonni. The simple pleasure of an engine with character bolted to a lightweight package. No bells and whistles. And no clip-ons either. Yes there is the FZ-07,09 that are awesome bikes and I was looking at them as well. But this bikes tracker style hits a big bulls eye for me. Right down to the blacked out mag wheels. I hope it wheelies like a flat tracker. If it does I will be a happy camper.

How old are you. What is it about this bike that grabs you and pulls you in?
 

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Hi,

I can follow pretty well what you are saying.
I like puristic bikes without bells and whistles!

In FEB 2015 I will be 51.
 

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I'm 58, and been riding for 43 years. I had all my nickels and pennies saved up for a Monster 796, and was waiting for my dealer to receive a black one, when I wrecked my R1200GS in June. While in the hospital I heard that this Scrambler was to finally become a reality. Since I was going to modify the Monster anyway, and the Scrambler ergos are more friendly to my newly reconstructed knee, it was an easy choice to make.
I might take it to my suspension shop anyway, but I'm going to ride it first before I decide.
I'm wondering if I can get a lowering kit for the pegs, or have to make my own?


The marketing campaign is a bit of a turn-off for me
 

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51 at the moment.

I started riding in Trials events (in the UK) at 13 and then on the road at 16. There have only been a few years that I've not owned a bike of some description.

I intend to keep riding until I drop!

Cheers,

FatRob
 

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I'm 38. The Scrambler Icon I ordered will not be my first bike, and like JustKip I was considering a Monster before discovering the Scrambler. While I do have a beard (I've had it for 8+ years) and wear flannel (hey, I live in Minnesota), I don't wear skinny jeans and I'm not a hipster. I'm probably not far off their demographic though.

Stepping on my soapbox... I also have far less of a problem with people that might be labeled as hipsters as I do with the term and the people doing the labeling. I'm not sure why some people have so much hate and anger toward the demographic. I didn't even realize it was as bad as it is until the whole Scrambler whirlwind and the backlash to it that I see so thick in the comments on every single article. People need to lighten up and not worry so much about what other people wear, what music they listen to, and how they like to go about their life. Stepping down off my soapbox...

What pulled me in on this bike is what I see as the simplicity and casualness of it. I had Triumph before, but wanted something more sporty this time around (and specifically wanted a Ducati). I was pretty much all in on a used Monster, with my only hesitation being that it was just a tad more sporty than I had in mind. I was just waiting for early next year to start the real hunt for the perfect yellow one.

The funny thing is, since I don't really follow motorcycles much, I didn't even know the Scrambler existed until an article popped up on Jalopnik on December 11th. It only took me until December 18th (the day before my birthday) to go in and put down a non-refundable deposit on one. Maybe I'm a little impulsive, but I knew immediately it was the bike I wanted.

Now I have several months of Minnesota winter to endure while I obsess about it. :)
 

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Stepping on my soapbox... I also have far less of a problem with people that might be labeled as hipsters as I do with the term and the people doing the labeling. I'm not sure why some people have so much hate and anger toward the demographic. I didn't even realize it was as bad as it is until the whole Scrambler whirlwind and the backlash to it that I see so thick in the comments on every single article. People need to lighten up and not worry so much about what other people wear, what music they listen to, and how they like to go about their life. Stepping down off my soapbox...
BRAVO!!!
I'm a former 1%er and wouldn't hesitate to ride with my hipster co-worker in his neatly trimmed beard and skinny jeans (whatever that is), even if he bought the plaid tank panels (for the Scrambler he can't afford)

I was pretty much all in on a used Monster, with my only hesitation being that it was just a tad more sporty than I had in mind.
I'm actually considering switching the cams for the 87HP Monster cams, and adding the Akra exhaust, for better performance :D
 

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I'm 31 and I've been riding since I was 12. I appreciate every single type of bike and have owned everything from 80cc two stroke dirt bikes to 1500cc cruisers. My favorite bike so far has been the Monster (had 6 Monsters but the 796 is my fav) since it's fast, but not too fast, comfortable but not too relaxed, a Ducati but not over the top expensive, exclusive (relatively) yet accessible, easy to ride but still has a lot of character, and I find it very attractive and sounds amazing. The Scrambler is exactly all of those things but maybe even more exaggerated. I'm so over the general direction of sport motorcycles in the last 2 decades which are all about going to the extreme edge of performance where all the horsepower is up at the highest 10% of the rev range, and you feel like you don't deserve to ride it unless you're scuffing up the pucks on your leather suit every ride. To me, that's only fun sometimes, so the Scrambler will be a bike that's fun 90% of the time and will fill the majority of riding desires I have while being simple, inexpensive, cool looking and still a Ducati ;)
 

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I am 52.
Scrambler will be the 10th Ducati i buy New.
I am a Ducati-Fan since i was a child, and have seen and heared
the 750ss oft my neighbour.
Cheers
 

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I'm 42 and I'm going to buy the Urban Enduro since, thanks to the low seat, I will use it in soft off road tracks; the new scrambler will stay aside my road touring bike (bmw rt 1200 lc m.y.2014)
 

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I´m 52 and I ordered that classic one,because it let me remember the time when I started to drive motorbikes, easy to handle,good engine with power enough to enjoy every single ride

Hope I´m right
 

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I'm 37. I've only ridden for 8 years or so-- a KLR650, before that, a KLX250--lots of on/off road riding.

The Scrambler is a motorcycle distilled down to its essence. That is, of all the production bikes out there, the scrambler best captures the spirit of motorcycle riding. It has all the usable power you need to have a blast riding, unless your riding requires a track or a singletrack. And for some reason, I absolutely love the horrid green/brown color combo of the U Enduro.
 

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I'll be 77 when I take delivery of my Full Throttle. My present bike is a Yamaha MT-01, which is a great bike apart from being extremely top heavy. I've mulled over a Monster 1100evo for some time but was unsure on the riding position. When I saw the Scrambler at the NEC, I knew it was the bike for me. It takes me back to the Gold Flash and Road Rocket I had, before I switched to cars a long time ago. With the flat track style, this is a real looker, which clinched the deal. It won't have the outright acceleration of the MT, but as I can only use that a fraction of the time, I'm hoping a test ride will prove good enough to satisfy my needs.
 

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I'm 68. I've been riding for 52 years and have owned 50 bikes including 3 Ducatis. I'm selling my Triumph Scrambler to get the Ducati Scrambler. My other bike is a BMW R1200GS.

Ironically, I've come full circle in 52 years. In 1962, when the Ducati Scrambler was introduced I learned to ride on my friend's Ducati and his Dad's BMW. So come this Spring when I take delivery of my Scrambler, it'll be like starting all over again.

Ain't life grand ?
 

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Not one of the hipster generation :D I'll be 65 on Monday :eek:

I've been riding for 49 years and I've ordered a Classic.
 

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I'm 35 and have been riding Harley's for the last 5 years or so... Got tempted by the Diavel when it first launched but then I realized I'd probably get in trouble as its a bit too quick for road use!
Sold my last bike in May since I wasn't using it much after becoming a dad last year, and even though we have another baby on the way my awesome wife surprised me by ordering me an Urbam Enduro for Xmas! I guess I must have spolen about it a fair bit and she just wanted me to change the topic!!!
 

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Discussion Starter #16
I'm 35 and have been riding Harley's for the last 5 years or so... Got tempted by the Diavel when it first launched but then I realized I'd probably get in trouble as its a bit too quick for road use!
Sold my last bike in May since I wasn't using it much after becoming a dad last year, and even though we have another baby on the way my awesome wife surprised me by ordering me an Urbam Enduro for Xmas! I guess I must have spoken about it a fair bit and she just wanted me to change the topic!!!
Wow! She's a keeper! Not many women in the world who would buy their husbands a bike. Never mind one with a baby on the way.

Best of luck with the bike and the new baby on the way.
 

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51.

A lifetime of riding GSXRs and two stroke Yamaha's.

The dealer I ordered from said the age range of customers who had left deposits with him, were 50 - 60 years old.

:)
 

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This will be my 5th bike and 1st Ducati. Been close to 14 years since my last one. Both kids are off to college and I am certainly overdue. Can't wait for spring!
 

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I'm 37. I've been riding since I started with dirt bikes at 7. I've always had a variety of motocross and woods bikes. Interestingly, all of my street bikes have been designed by Tamburini, beginning with a 748 in '98 and including a couple 916s, a couple MV Agusta F4s, and two Cagiva Mitos. My dad has always had a variety of bikes that I also ride, mostly Triumphs, a couple Harleys, a Monster, etc.

The skinny jeans crowd is younger than I am and never understood it. I'm not sure what generation are doing the new "lumbersexual" thing. The whole "land of joy" hipster marketing campaign turns me off. I didn't think that that crowd would be into bikes, actually. However, it's no a big deal and I tend to agree with a comment I read somewhere that all of motorcycling outside of 3rd world countries is a lifestyle thing of one sort or another. What's worse, Ducati marketing towards hipsters or Ducati marketing towards squids?

I ordered an Icon in red because it looks like a fun simple and elemental bike to use around town. It also kind of reminds me of the Yamaha DT250 enduro that my dad had when I was born. Whatever the marketing, the bike looks like it should be fun.
 

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35.

I work with a few in the target demo and to say they are nonpulsed is an understatement. Granted they may not be in motorbike people, but regardless its a question of money, and the money would rather be spent on reds and dinner ;)

Does this thread look like the marketing is working?
 
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