The Scrambler is going to be a Ducati with retro styling elements geared towards expanding the brand’s reach (read penetrate Asia). The original Scrambler from Ducati was sold from 1962 to 1968 with a plethora of small engines, including 250, 350 and 450cc single cylinder units. The new Scrambler is rumored to feature a bigger 796cc V-Twin power plant with 87 bhp, which would be an utter failure at understanding markets. Small 400cc bikes make up the majority of transportation in SE Asia. Most countries in that part of the world even offer special insurance and tax incentives to owners of 400cc bikes. Although Ducati could be responding to Triumphs version of the Scrambler which is sold with a 856cc four-stroke twin. Never the less expect Ducatis Scrambler to feature styling cues which tug at your heart or helmet.
MCN has confirmed that Ducati is in the advanced stages of development for the Scrambler. MCN goes on to confirm the Scrambler will make an appearance in its finished form by the end of 2014 and will go on sale in the next year. Which means we should be seeing a production concept at this years EIMCA show in November.
But The Ducati Scrambler will be much more than a fun little bike, I think Ducati wants the Scrambler to be a lifestyle brand. When Ducati filled the Scrambler trademark in March 13 it was noted that Ducati plans to sell branded riding gear, apparel, toys and other accessories to go with the Scrambler. The ‘modern tech – retro style’ formula should work really well for an iconic brand like Ducati, it certainly worked for the Mustang in '04.
What do you guys think?
MCN has confirmed that Ducati is in the advanced stages of development for the Scrambler. MCN goes on to confirm the Scrambler will make an appearance in its finished form by the end of 2014 and will go on sale in the next year. Which means we should be seeing a production concept at this years EIMCA show in November.
But The Ducati Scrambler will be much more than a fun little bike, I think Ducati wants the Scrambler to be a lifestyle brand. When Ducati filled the Scrambler trademark in March 13 it was noted that Ducati plans to sell branded riding gear, apparel, toys and other accessories to go with the Scrambler. The ‘modern tech – retro style’ formula should work really well for an iconic brand like Ducati, it certainly worked for the Mustang in '04.
What do you guys think?

