Discussion Starter · #1 ·
Great video here coming in from Ducati Thailand!
In August 2014, Ducati Thailand team was given a challenge: to launch a new brand that is full of fun, free-spirits and self-expression--a brand you know by now as "Ducati Scrambler". But, our challenge was to launch this brand in its full character without the presence of the actual motorcycle and frankly with relatively small hipster culture in Thailand. How did we do it? We built the Scrambler Cafe. Watch this video and you will know what we mean.