In today's world the modern is infused with the old. Hipsters are the living embodiment of this trend. Companies probably see that people have an interest in their old products, so it makes sense for them to resurrect old models and remake them for the modern market.Is Scrambler the new trend? Take an ordinary slow selling run-of-the-mill bike. Give it flat bars, a bash plate, a round headlight, and maybe raise the suspension a couple inches. Ad campaign complete with Steve McQueen look a like and every trend sensitive suburban hipster, every must be cool commuter and all the golden oldies who remember Steve McQueen will want one.
Look at current motorcycle trends, lots of naked rugged bikes coming out, Sport bikes and tourers are becoming astronomically priced. IMO a Scrambler is one of the best ways to introduce yourself to riding..
Are there other companies that are making new models out of old bikes?