[Recondite]

I know it's been discussed before, especially prior to them hitting the ground and all, but the marketing is really cracking me up in some cases. We've talked about it being geared towards hipsters or using reverse psychology and touching our youth of yesteryear and such, but this picture . . .

I mean I don't see any of these guys skateboarding other than the one that's pulling the trick.


Looking at members on this sight who have bought or ordered, their comments, tastes, and professions, It would seem their client base advertising campaign would include Micr0-Brews, Cigars and . . . ? i mean three or four of us are educators over forty. Where's the commercial with the dour faced grey haired dad and the teenage kids causing problems and the dad saying to his wife, "Honey, I need to unwind and not think about anything." and then he gets on the Scrambler and a perma-grin stretches across his face and the stress of the kids is lifted off his shoulders and the tag line reads, . . . something to the effect of leaving your problems behind

 

[Helios]

This is pretty hilarious. It doesn't come off as genuine, but they still look like they are having a fun time.

Where did you find that picture?

 

[netrunner]

I agree the Ducati marketing of the Scrambler is borderline comical. However, what they are doing right is investing heavily in getting attention on the bike and getting it noticed.

 

[kirkgarcia]

I agree Recondite. That photo has no explanation. I liked your small script for an ad! jajajajaj
Scrambler Marketing is definitely borderline and this photo stepped right on the other side of that line...
I suppose that somebody likes it though.

 

[silverluxe]

The worldwide facebook page has 100k+ likes. That's pretty impressive.

I've been accused of being a hipster before, so they are probably targeting the marketing correctly. However, I think if you were a hipster, you'd already know about the bike on your own. Isn't that part of being a hipster?

I feel like this land of joy thing should be more like 1960s Honda marketing showing people who look normal having fun, not just lumbersexuals.

The skateboarding + motorcycling thing has already been done, but most of those guys are over on jockeyjournal talking about their sportsters and dynas.

 

[kirkgarcia]

If I get on a Skateboard i will definitely brake everyone of my bones.

 

[Recondite]

Where did you find that picture?

Scrambler FB page

. . . what they are doing right is investing heavily in getting attention on the bike and getting it noticed.

Agreed, and even though we may find the campaign "comical" or "cool" or whatever . . . We are talking about the product and talking to others about it, so I predict the ROI on this advertising campaign will pay off nicely and once the kids see us on these bikes and the endless opportunities to customize them, Ducati will have a hot commodity for a while.