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pulled from the Press Release...

The Scrambler name has much in common with the verb to scramble - mixing up, blending, letting the imagination run free, sharing with others. Ducati Scrambler, the two-wheeled alter ego of those who ride it, is a cultural movement in and of itself. It’s free-spirited, positive and anti-conformist, open to encounters with other philosophies and styles. Ducati Scrambler isn’t just a bike, it’s a world.'

‘This symbolic opening-up of a "new world" at the end of the press-dedicated day involved both public and media in an original presentation that was fully in keeping with the language and style of this exciting new concept.’
 
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