It is not so easy to ride for the hipsters as they (Ducati) showed in the commercials. I seriously doubt any hipster from any part of the world being able to fully ride this bike without anything happening to them!
I could be completely wrong here. And if so I openly apologize. But I think the hipster reference is his way of saying the Scrambler is simple, fun and aggressive but definitely not for wusses. I whole heartedly agree!