For the most part, the Scrambler will be manufactured in Thailand. Ducati’s Thai factory produced more than 1000 Monsters last year. With parent Audi enjoying strong presence in south east Asia, Ducati Thailand is expected to expand production capabilities.
The Scrambler should be a low-priced, easily accessible bike with rock star looks. Keeping cost as low as possible is a major design goal, many major components will be manufactured in Thailand or neighboring countries. Japanese manufacturing has also transferred a tonne of production to these smaller Asian nations.
Japan has homologation regulations that give special insurance and tax advantages to 400cc engined bikes. The legislation has spread throughout the East. If Ducati is brilliant they will be able to capture the potential of up-and-coming nations of the Indian and Pacific belt.