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The Ducati Scrambler is is really starting to be marketed worldwide. Scrambler currently has a social media hashtag going, #landofjoy. This hashtag is being used to tag all the different promotional events that the Scrambler has been a part of in many different countries. Here are some examples of the Ducati Scrambler being promoted worldwide.



The Ducati Scrambler was on display at Motorcycle Live in Birmingham. And apparently it was quite a popular booth. The booth also included accessories and clothing with the Scrambler brand.


Just today the Scrambler made its official debut in Bangkok, Thailand, as you can see from this fun video.



In Australia the Ducati Scrambler is currently on display at the Moto Expo in Melbourne till November 30th. So if we have some Aussies on the site, they should try to head over a check it out.



The Scrambler made an appearance in Milan, Italy as well at the "Smeraldo Theatre".



Finally, the Scrambler will be on display in Paris, France from December 1st to 6th at the concept store Colette.

I just wanted to post all this stuff up because I thought it was pretty crazy how global the marketing push for the Scrambler is. Chances are the Scrambler will eventually be on display at a show near you.
 

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I don't want to be down on the marketing campaign--it's definitely generating interest and putting smiles on peoples' faces--but what I want to see are some RIDE REPORTS from the moto journalists!! When will those be appearing?
 

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I don't want to be down on the marketing campaign--it's definitely generating interest and putting smiles on peoples' faces--but what I want to see are some RIDE REPORTS from the moto journalists!! When will those be appearing?
I'd say probably early January based on the timeline for launch..
 

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Nice!

They should also try to put these in the hardrock cafe's, i've seen harley do that
That would be cool and it would also give them worldwide visibility since Hard Rock Cafes are found all over the world. I think that outside the motorcycle enthusiast world people are less aware that Ducati makes something like this. A big marketing push would do great things for the bike, especially since it is aimed at a more casual customer.
 
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