Welcome to the show! Thats a great little business model you have, but how much personal use do you end up getting out of the Monsters though?
Well I don't commute, don't ride unless I'm 100% in the zone, head straight to the canyons/mountains and always wear a full 1 piece leather suit and full race gear, so the 2-3x per month all that happens is enough for me. I've had some people very close to me have some very unfortunate things happen on bikes, so I choose very carefully how and when I ride on the street. I've literally only ridden the 796 four times, but I've also put 1,100 miles on it in that many rides of 100% awesome Colorado mountain goodness
The dirtbikes I have aren't part of the rental business, and I take those out more frequently. No cars to worry about and I'm about as geared up as humanly possible when I ride dirt, so even when I do crash the consequences are far less severe than any crash on the street. I was doing some very technical riding through a large boulder field in Crested Butte when one of the boulders shifted unexpectedly causing me to fall very hard on my hip, shoulder and knee while my leg ended up under the bike and my helmet on a rock, and I was literally not injured at all (just very sore the next 3 days). To me that's the huge draw of the off road world!