[Sweet Tooth]

Ducati has opened a dedicated Scrambler dealership in Padua, Italy. It is located downtown and is about 645 square feet big. The dealership is meant to immerse customers in the Scrambler's Land of Joy lifestyle.

The dealership has all four Scrambler models and also will be selling all the Scrambler apparel and accessories. We are told that more accessories and apparel is to come as more 'Scrambler Camps" open up across the world.

"It is a different approach to motorcycling that glorifies self-expression, fun and the sharing of positive emotions. Anti-conformist, accessible and essential, the Ducati Scrambler is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun," Ducati adds.

 

[Jerry Winder]

It's great but I do wish they'd ditch the hipster advertising campaign, there are so many buzz words its beginning to sound like a management meeting at an advertising agency. Embarrassing


Jerry

 

[mr shifter]

I assembled the land of joy display kit at Ducati Manchester and even though it's not my thing it certainly has drawn a lot of interest and good comments both from customers inside the show room and passers by in the street.

I to wish that they'd drop the hipster thing as up to now most of the customers that I've delivered scramblers to our middle aged why I'm waiting patiently for the day that mine arrives and I'm 18 stuck in a 72 years old body...

Geoff.

BTW. I have delivered to youngsters as well but that said most customers are younger than me...

 

[Zeus]

They certainly didn't spend too much money on the design of the store. Unless I missed something, particle board is extremely cheap.

 

[DirtyDuc]

It's great but I do wish they'd ditch the hipster advertising campaign, there are so many buzz words its beginning to sound like a management meeting at an advertising agency. Embarrassing


Jerry

They are trying way too hard marketing to a group doesn't have money to spend on a brand new bike.

 

[PureEntropy]

Most carefully planned and managed anti-conformism I've ever seen!

 

[Mdidato]

I cannot believe how much money AUDI had invested in this project...

 

[DaveK]

I'm not impressed... This packaged "non-conformist" look is getting old.