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Ducati has opened a dedicated Scrambler dealership in Padua, Italy. It is located downtown and is about 645 square feet big. The dealership is meant to immerse customers in the Scrambler's Land of Joy lifestyle.
The dealership has all four Scrambler models and also will be selling all the Scrambler apparel and accessories. We are told that more accessories and apparel is to come as more 'Scrambler Camps" open up across the world.
"It is a different approach to motorcycling that glorifies self-expression, fun and the sharing of positive emotions. Anti-conformist, accessible and essential, the Ducati Scrambler is a perfect mix of tradition and modernity, a step towards the pure essence of motorcycling: two wheels, wide handlebars, a straightforward engine and endless fun," Ducati adds.