Today at the EICMA Show in Milan Ducati revealed multiple new products to journalists and the public. Ducati CEO, Claudio Domenicali took the helm of the presentation, and he began with revealing the new Scrambler brand for Ducati.
The Scrambler brand of motorcycles is centered on the ideas of "free spirit, fun and self-expression." It is obvious that Ducati wants people to be involved in personalizing and customizing their Scrambler motorcycles. That ties in with their "self-expression" mantra.
The Scrambler comes in 4 versions: Icon, Urban Enduro, Full Throttle and Classic. Ducati thinks of these as starting points for customers. Customers are encouraged to customize their bikes using a large quantity of accessories that Ducati has for sale. This includes performance parts and accessories, as well as apparel. Ducati even gave each of the Scrambler models different logos to drive home the personalization and uniqueness of each model.
Domenicali finished the Scrambler section of his presentation by encouraging folks to visit the Ducati Scrambler booth at EICMA.
After finishing up his presentation on the Ducati Scrambler Domenicali went on to reveal multiple other new products. These new products are the Diavel Titanium, 1299 Panigale, 1299 Panigale S, 1299 Panigale R, and Multistrada 1200.
This new crop of motorcycles should help Ducati to continue its success. This year it is on track to sell 45,000 motorcycles which make it the best year ever for the brand. Ducati also produced its 1 millionth motorcycles this year.