Ducati Scrambler Forum banner
1 - 20 of 26 Posts

·
Registered
Joined
·
281 Posts
Discussion Starter · #1 ·
I found an article on Auto Evolution about how Ducati should make more small displacement bikes. Here are some of the interesting points I found.

Ducati is still very much anchored in the high-end of the market. The market is changing towards small displacement bikes though. Ducati needs to get moving or risk being a victim of inertia.

With rumors of a Ducati maxi-scooter and a lower displacement Scrambler, this is where Ducati will really bring in new customers and more money in the near future.

Other companies that are traditionally higher end are finding the opportunity in smaller displacement bikes. Take a look at BMW and Harley Davidson. Both are expanding their line-ups with more affordable and less high-powered models.

Do you think that Ducati needs to follow this industry trend, or can it survive off of its traditionally more high-end and exclusive models?

Read the full article here --> Why Must Ducati Change
 

·
Registered
Joined
·
276 Posts
People would jump at the chance to buy a cheaper and less powered Ducati bike. I don't think it would tarnish Ducati's brand or anything. Ultimately a company should probably try to compete in as many segments as it can. Even if a small displacement Ducati costs more than a Honda small displacement bike, I think people would pay the bit extra so that they can have a Ducati.
 

·
Registered
Joined
·
449 Posts
I think both would benefit them, but lower CC's is where a lot of mass sales will be made, they might as well venture into those segments
with audi ownership they certainly have the cash and the capacity to venture into high volume models.

although because they have financial protection from audi may be exactly the reason they never reach down into half liters and below.
 

·
Registered
Joined
·
449 Posts
I think Ducati would benefit well from an entry level model

not like they are doing amazing.
but they're doing well enough, especially now that they are owned by Audi they don't need to focus as much on growth. Although they do have big plans for the indian market so its possible we get some lower displacement ducatis derived from that market, however everything I've read about their Indian intentions mentions mirroring porsches entry strategy.
 

·
Registered
Joined
·
449 Posts
if they want to grow internationally they will have to offer a lower displacement and cheaper model.
but thats assuming that Ducati wants to be like a Honda or Yamaha. I just don't think that they're interested in making 100-250cc bikes for developing markets.

I think the logical first step is a Ducati Scooter, if we see something like that then small displacement motorcycles could be imminent...
 
1 - 20 of 26 Posts
This is an older thread, you may not receive a response, and could be reviving an old thread. Please consider creating a new thread.
Top