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Discussion Starter #1
Ducati men’s logo. “Potere Ducati” was a promotional campaign proposed by the then Ducati CEO Fredmano Spairani, devised by the sport journalist Bruno De Prato



Would you guys still represent this?
 

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It basically means "I can Ducati"

What do you mean represent this? Sure I can. I don't think its sexist, look at who buys Ducatis... I'm sure they have miles of demographic data telling them that 99.95678945364% of their client base is male.

Its like if men started getting offended that they only advertise maxi pads to women...
 

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Discussion Starter #5
I think they also had one for women but this came out decades ago when it was very rare for women to be on bikes.
 

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Regardless of if it is sexist or not, I just don't want to go around with a "male" insignia on me. It doesn't seem creative, interesting, artistic, or appealing to me. They could do a lot better than this.
 

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Discussion Starter #7
Regardless of if it is sexist or not, I just don't want to go around with a "male" insignia on me. It doesn't seem creative, interesting, artistic, or appealing to me. They could do a lot better than this.
I guess it was more so something aimed towards Europeans more than people in North America,
 

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they had both





It was the 70's alot of things they did back then would not be deemed creative now, but when the potere campaign first came out it was wildly effective at garnering attention for Ducati which was actually floundering then. Keep in mind this was smack dab in the middle of the Japanese bike invasion.
 

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Discussion Starter #13
I wouldnt mind a nice ducati leather jacket as long as the logo isn't too big

but not a t shirt
same here
it really depends on how it's designed and how the overall look is, if it's anything as flashy as things in the past, i'll pass.
 

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Discussion Starter #15
looking back at them, it might be cool if they bring back the clothing line for people that are a fan of this old school stuff
 
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