Ducati has revealed its sales figures for 2013, and guess what? Records are being broken.
Ducati sales sold 44,287 bikes in 2013. That compares to 44,102 bikes in 2012. It's not a huge increase, but it is an increase. The biggest sales increase have been reported in Asia, where Ducati sold 5,200 bikes, a solid 26 percent increase over the 2012 figures. Europe remains the strongest place for selling Ducati machinery, making up for around 51% of the total bikes sold through 2013.
Do we still think that Ducati should build some lower displacement bikes to increase sales like other brands have been doing?
Ducati sales sold 44,287 bikes in 2013. That compares to 44,102 bikes in 2012. It's not a huge increase, but it is an increase. The biggest sales increase have been reported in Asia, where Ducati sold 5,200 bikes, a solid 26 percent increase over the 2012 figures. Europe remains the strongest place for selling Ducati machinery, making up for around 51% of the total bikes sold through 2013.
Do we still think that Ducati should build some lower displacement bikes to increase sales like other brands have been doing?