Ahhhh Grasshopper, you have discovered the path to true enlightenment. The bike is bargain priced so you'll start buying all the pricey farkles! Marketing geniuses who took a lesson from the crack dealer who handed out a free sample to the curious folks. "Here, try it for free....." The rest as they say is history. Profit margin on farkles is so much greater than on the bikes. Capitalism at its finest. Levers look great!