I don't believe the MSRP price includes freight. And, unlike a car, a motorcycle arrives in a crate. It must be removed from the crate and requires some final assembly. Fuel and oil must be added, and the bike needs to be safety tested. So, there is some labor and costs in preparing the motorcycle before customer delivery.
I know people complain about setup costs, but most Ducati dealerships don't sell as many bikes like a large Honda dealership. I don't think there is much margin on these bikes- maybe 12%-15%. And there is a lot of overhead running a dealership. Most owners probably work themselves to keep costs down.
The Austin dealership provides excellent service. For small oil changes and minor maintenance, I can usually arrive on a Saturday unannounced for lunch and pickup bike in a couple of hours. They also support track events at Circuit Of The Americas. I have tracked my Monster 796 a couple of times, and I can use their garage bay at the track with onsite mechanics and fuel. So, I fully support my dealership and don't mind paying these fees in return for great service.
Last edited by ssrealty; 04-25-2015 at 03:33 PM.