Join Date: Mar 2015
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ITALIA INDEPENDENT AND DUCATI SIGN A GLOBAL PARTNERSHIP AGREEMENT
“All Italian” project to make its debut in Miami in December.
5 November 2015, Turin/Bologna – Italia Independent SpA and Ducati Motor Holding SpA have signed a three-year partnership agreement that involves shared product development within their respective fields of excellence. The accord’s focus is on the Ducati Scrambler, the brand created to interpret the values of the iconic 1970s motorcycle that was launched in the U.S. and then went on to become a worldwide success.
The global partnership, one in which Italia Independent and Ducati joined forces for the first time, unites the two brands as a single team bound by their creativity and original design, the true strengths behind “Made in Italy.”
To seal the agreement and ensure that the products developed together are as distinctive as possible, a special logo has been created to show how the two different brands have come together in this project.
The products developed through this partnership will be revealed in Miami in December at an event to be held during Art Basel.
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